PARTNER WITH THE MIDLIFE EDIT CO.

Let’s work together

The Midlife Edit reaches women in the thick of midlife — the years where spending habits, priorities, and brand loyalty shift in ways that matter. If your brand belongs in that conversation, you're in the right place.

THE AUDIENCE

Who’s listening

The Midlife Edit audience is women aged 35–55 who are actively investing in their health, their identity, and their next chapter. They're not passively consuming content — they're looking for brands, tools, and products that actually speak to where they are right now.

They are educated, employed, and making real purchasing decisions. They trust recommendations from voices they've built a relationship with. And they've been underserved by mainstream media long enough that when something speaks directly to them, they pay attention.

This is not a general audience. That's the point.

52+

Episodes published without missing one

3+

Platforms — Spotify, Apple, YouTube

Every Sun

Backstage Pass newsletter in subscriber inboxes

HOW WE CAN WORK TOGETHER

Partnership options

🎙️ HOST-READ AD SPOTS

🎤 EPISODE SPONSORSHIPS

I read your brand in my own words, in my own voice, woven naturally into the episode. No scripts that sound like scripts. Midroll and preroll available. Minimum 2-episode commitment recommended.

Your brand sponsors a full episode — named in the intro, featured in the host-read, included in all episode promotion across social and newsletter. Best for deeper topic association.

📱 SOCIAL MEDIA INTEGRATIONS

💌 NEWSLETTER FEATURES

Dedicated brand features or sponsored sections in The Backstage Pass. Delivered to an engaged list of women who chose to be there — no cold audience, no passive scrollers.

TikTok-first content featuring your brand, repurposed to Instagram. Produced in The Midlife Edit style — honest, direct, never performative. Content that sounds like me, because it is.

Custom Packages

The most effective partnerships combine multiple touchpoints over time. If you're looking for something beyond a one-off placement, let's build something together.

THE RIGHT FIT

Who this is for

✦ WE’RE A GREAT FIT IF YOUR BRAND TOUCHES

  • Health, wellness and hormonal health

  • Nutrition and supplements

  • Fitness and movement

  • Mental health and mindset

  • Beauty and skincare

  • Food, wine and beverage

  • Books, media and culture

  • Fashion and personal style

  • Financial wellness

  • Travel and experience

  • Women's lifestyle broadly

✗ WE’RE NOT A FIT FOR

  • General or male-skewing audiences

  • MLM or pyramid-structured products

  • Brands conflicting with our honest, no-BS tone

WHY HOST-READ WORKS HERE

I've built genuine trust with this audience by never recommending something I don't believe in. When I mention a brand on The Midlife Edit, my listeners know it passed my filter. That credibility is what you're partnering with — not just the platform.

READY TO TALK?

Let's build something together.

I'd love to hear what you're working on. Reach out below and I'll get back to you within 48 hours. I respond to every inquiry personally. No gatekeepers.